How is The Fundable Startup different?

Most blogs and books about startup companies are focused around “How to be a CEO”.  The Fundable Startup takes a completely different approach.  It argues, “Unless you are a seasoned CEO, you should find a fundable CEO, instead of trying to be the leader yourself.”

The Fundable Startup makes the case that VCs prefer to back CEOs with previous successes and that it is not possible to compress the 15-20 years of experience needed to create a seasoned CEO.  So a startup company’s best chance of getting funded is to retain a CEO with a history of success.

The methods outlined in The Fundable Startup have been proven to work. The author has successfully implemented the process successfully in multiple companies over many years.  Moreover, the author has observed the experience of hundreds of founders that have tried to lead their own companies without success.

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